There are countless traits and habits of good CEOs and bad ones. However, in the technology industry, a focus on innovation is paramount. By its nature, technology is constantly building upon itself and reinventing business models.
Steve Jobs has always been focused on innovation and what the future will look like. Steve Ballmer, on the other hand, seems more concerned with defending the status quo. This stark difference is very apparent in their quotes about the nature of the internet.
“There will be web dial tone everywhere.” –Steve Jobs, Wired Magazine 1996
“Let’s face it, the Internet was designed for the PC. The Internet is not designed for the iPhone.” –Steve Ballmer, Business Insider 2009
In 2014, Steve Ballmer stepped down as Microsoft’s CEO and Satya Nadella took over. Tim Cook had been serving as Apple’s CEO since Steve Jobs’ passing in 2011. We won’t analyze their styles in this article, but according to the stock charts, they have both performed similarly from 2014-2019.