Our Team

Asher Rogovy

Chief Investment Officer

Asher has managed investment portfolios as a primary occupation since 2009, as well as overseeing his personal portfolio since 1996. He founded Magnifina because he wanted to share his passion for investments with others, particularly those who had traditionally been overlooked by the finance industry.

Prior to Magnifina, Asher co-managed Bloomsbury Partners, a private investment company, and grew its assets to over $25 million. Before that, he was an Assistant Vice President on HSBC’s foreign exchange trading desk.

He holds a Master’s Degree in Economics from Queen Mary University of London, and a Bachelor’s Degree from Ithaca College, where he doubled majored in Economics and English Literature.

Raised in Seattle, he is also an avid skier and sailor.

Asher Rogovy

Chief Investment Officer

Asher has managed investment portfolios as a primary occupation since 2009, as well as overseeing his personal portfolio since 1996. He founded Magnifina because he wanted to share his passion for investments with others, particularly those who had traditionally been overlooked by the finance industry.

Prior to Magnifina, Asher co-managed Bloomsbury Partners, a private investment company, and grew its assets to over $25 million. Before that, he was an Assistant Vice President on HSBC’s foreign exchange trading desk.

He holds a Master’s Degree in Economics from Queen Mary University of London, and a Bachelor’s Degree from Ithaca College, where he doubled majored in Economics and English Literature.

Raised in Seattle, he is also an avid skier and sailor.

Asher Rogovy

Chief Investment Officer

Asher has managed investment portfolios as a primary occupation since 2009, as well as overseeing his personal portfolio since 1996. He founded Magnifina because he wanted to share his passion for investments with others, particularly those who had traditionally been overlooked by the finance industry.

Prior to Magnifina, Asher co-managed Bloomsbury Partners, a private investment company, and grew its assets to over $25 million. Before that, he was an Assistant Vice President on HSBC’s foreign exchange trading desk.

He holds a Master’s Degree in Economics from Queen Mary University of London, and a Bachelor’s Degree from Ithaca College, where he doubled majored in Economics and English Literature.

Raised in Seattle, he is also an avid skier and sailor.

Lubomir Kaneti

Interim Chief Operating Officer

Lubomir brings extensive financial knowledge and experience to Magnifina. As an interim member of staff, he advises the firm in several key strategic areas including marketing, sales, and client experience.

Prior to Magnifina, Lubomir was a Senior Managing Director at CX Futures Exchange, a subsidiary of Cantor Fitzgerald. He led the product and business development of foreign exchange, precious metals, and weather derivatives. Before that, he was the COO of FXDD for 15 years, and oversaw its growth from a start-up to having a global presence.

Lubomir Kaneti

Interim Chief Operating Officer

Lubomir brings extensive financial knowledge and experience to Magnifina. As an interim member of staff, he advises the firm in several key strategic areas including marketing, sales, and client experience.

Prior to Magnifina, Lubomir was a Senior Managing Director at CX Futures Exchange, a subsidiary of Cantor Fitzgerald. He led the product and business development of foreign exchange, precious metals, and weather derivatives. Before that, he was the COO of FXDD for 15 years, and oversaw its growth from a start-up to having a global presence.

Lubomir Kaneti

Interim Chief Operating Officer

Lubomir brings extensive financial knowledge and experience to Magnifina. As an interim member of staff, he advises the firm in several key strategic areas including marketing, sales, and client experience.

Prior to Magnifina, Lubomir was a Senior Managing Director at CX Futures Exchange, a subsidiary of Cantor Fitzgerald. He led the product and business development of foreign exchange, precious metals, and weather derivatives. Before that, he was the COO of FXDD for 15 years, and oversaw its growth from a start-up to having a global presence.

Lauriane “Lulu” Parent

Client Administration Manager

Lulu is a veritable Swiss-army knife. She has a very wide range of talents and responsibilities. Lulu primarily helps new clients set up their brokerage accounts and ensures that everything is in good order. She is also a crucial contributor to Magnifina’s graphic design and marketing materials.

She holds a BA in Fine Art from Central Saint Martin’s, University of the Arts, London.

Originally from Belgium, Lulu moved to New York after spending over a decade in London. She believes that travel is the best education.

Lauriane “Lulu” Parent

Client Administration Manager

Lulu is a veritable Swiss-army knife. She has a very wide range of talents and responsibilities. Lulu primarily helps new clients set up their brokerage accounts and ensures that everything is in good order. She is also a crucial contributor to Magnifina’s graphic design and marketing materials.

She holds a BA in Fine Art from Central Saint Martin’s, University of the Arts, London.

Originally from Belgium, Lulu moved to New York after spending over a decade in London. She believes that travel is the best education.

Lauriane “Lulu” Parent 

Client Administration Manager

Lulu is a veritable Swiss-army knife. She has a very wide range of talents and responsibilities. Lulu primarily helps new clients set up their brokerage accounts and ensures that everything is in good order. She is also a crucial contributor to Magnifina’s graphic design and marketing materials.

She holds a BA in Fine Art from Central Saint Martin’s, University of the Arts, London.

Originally from Belgium, Lulu moved to New York after spending over a decade in London. She believes that travel is the best education.