About Magnifina

Our Company

Magnifina, LLC

Personal Investment Advisors

Magnifina was founded with the goal of providing first-class, bespoke investment management to everyone regardless of their experience. We understand that managing finances isn’t a skill that everybody has, and that’s why we’re here to help.

In contrast to other firms, we manage each client’s account individually because each client is unique. We’re not robots working off of a script. We’re a company of real humans who listen to our clients and spend time working to further their personal financial goals.

Our comprehensive approach to investing involves extensive macroeconomic and financial analysis. We don’t just follow popular trends because some of the best investments don’t make headline news. We also go the extra step and research a company’s management team. Good leaders are essential to good investments.

In 2020, our clients had entrusted over $35 million with us. We look forward to contenting to serve our clients for many years to come.

Magnifina, LLC

Personal Investment Advisors

Magnifina was founded with the goal of providing first-class, bespoke investment management to everyone regardless of their experience. We understand that managing finances isn’t a skill that everybody has, and that’s why we’re here to help.

In contrast to other firms, we manage each client’s account individually because each client is unique. We’re not robots working off of a script. We’re a company of real humans who listen to our clients and spend time working to further their personal financial goals.

Our comprehensive approach to investing involves extensive macroeconomic and financial analysis. We don’t just follow popular trends because some of the best investments don’t make headline news. We also go the extra step and research a company’s management team. Good leaders are essential to good investments.

In 2020, our clients had entrusted over $35 million with us. We look forward to contenting to serve our clients for many years to come.

Our Team

Asher Rogovy

Asher Rogovy

Chief Investment Officer

Asher has managed investment portfolios as a primary occupation since 2009, as well as overseeing his personal portfolio since 1996. He founded Magnifina because he wanted to share his passion for investments with others, particularly those who had traditionally been overlooked by the finance industry.

Prior to Magnifina, Asher co-managed Bloomsbury Partners, a private investment company, and grew its assets to over $25 million. Before that, he was an Assistant Vice President on the foreign exchange trading desk at HSBC.

He holds a Master’s Degree in Economics from Queen Mary University of London, and a Bachelor’s Degree from Ithaca College, where he doubled majored in Economics and English Literature. Raised in Seattle, he is also an avid skier and sailor.

Asher Rogovy

Asher Rogovy

Asher Rogovy

Chief Investment Officer

Asher has managed investment portfolios as a primary occupation since 2009, as well as overseeing his personal portfolio since 1996. He founded Magnifina because he wanted to share his passion for investments with others, particularly those who had traditionally been overlooked by the finance industry.

Prior to Magnifina, Asher co-managed Bloomsbury Partners, a private investment company, and grew its assets to over $25 million. Before that, he was an Assistant Vice President on HSBC’s foreign exchange trading desk.

He holds a Master’s Degree in Economics from Queen Mary University of London, and a Bachelor’s Degree from Ithaca College, where he doubled majored in Economics and English Literature. Having grown up in Seattle, Asher is also an avid skier and sailor.

Lubo Kaneti

Lubomir Kaneti

Advisory Board Chairman

Lubomir brings extensive financial industry knowledge and experience to Magnifina. As the head of our advisory board, he provides guidance to the firm in several key strategic areas including compliance, marketing, sales, and client experience.

Prior to advising Magnifina, Lubomir was a Senior Managing Director at CX Futures Exchange, a subsidiary of Cantor Fitzgerald. He led the product and business development of foreign exchange, precious metals, and weather derivatives. Before that, he was the COO of FXDD for 15 years, and oversaw its growth from a start-up to having a global presence.

Lubo Kaneti

Lubomir Kaneti

Lubomir Kaneti

Advisory Board Chairman

Lubomir brings extensive financial industry knowledge and experience to Magnifina. As the head of our advisory board, he provides guidance to the firm in several key areas including compliance, marketing, and sales.

Prior to advising Magnifina, Lubomir was a Senior Managing Director at CX Futures Exchange, a subsidiary of Cantor Fitzgerald. He led the product and business development of foreign exchange, precious metals, and weather derivatives. Previously, he was the COO of FXDD for 15 years, and oversaw its growth from a start-up to having a global presence.

Lulu Parent

Lauriane ‘Lulu’ Parent

Director of Client Experience 

Lulu is a veritable Swiss-army knife. She has a very wide range of talents and responsibilities. Lulu primarily helps new clients set up their brokerage accounts and ensures that everything is in good order. She is also a crucial contributor to Magnifina’s graphic design and marketing materials.

She holds a BA in Fine Art from Central Saint Martin’s, University of the Arts, London.

Originally from Belgium, Lulu moved to New York after spending over a decade in London. She believes that travel is the best education.

Lulu Parent

Lauriane ‘Lulu’ Parent

Director of Client Experience 

Lulu is a veritable Swiss-army knife. She has a very wide range of talents and responsibilities. Lulu primarily helps new clients set up their brokerage accounts and ensures that everything is in good order. She is also a crucial contributor to Magnifina’s graphic design and marketing materials.

She holds a BA in Fine Art from Central Saint Martin’s, University of the Arts, London.

Originally from Belgium, Lulu moved to New York after spending over a decade in London. She believes that travel is the best education.